Highly commended in the single category were: two ads from the Meerkats Tiny Tots campaign for St John WA – Water and Stairs.Īlso highly commended in the single category was the Aldi ad Always on Price – Kombucha from BMF by creatives Emily Field, Millicent Malcolm, Stephanie Allen and Rob Boddington. Nine ads in round four were Highly Commended by judges. The round four craft category winner was awarded to sound engineer Paul Taylor from Sound Reservoir with the ad Crazy for Cars for Commercial Radio Australia’s 2018 brand campaign promoting the effectiveness of radio advertising. We thought the responsible thing to do was to draw a distinction between the two.” The ads are designed to stand out and shock parents and carers into thinking about taking a St John Tiny Tots First Aid course.īurns, Haynes and Edge said they hoped to make an ad that would reward the listener for their time by making it interesting and explained: “Seeing the world with a sense of childlike wonderment is a beautiful thing, when it’s not involving imminent death. Meerkats creative team Rikki Burns, Gordon Haynes and Josh Edge created radio ads that illustrate how kids see every day life-threatening hazards.
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Perth agency Meerkats has won round four of the 2019 Siren Awards, taking out the single and campaign categories, plus the overall win with ads from the campaign Tiny Tots for St John, WA.